The new Union Square Live website designed & developed by TeamworksCom.
Union Square Live (USL) just launched their new website and blog which was designed to be an engaging information resource for visitors, sponsors and businesses surrounding Union Square Park. This rich new site addressed a number of strategic goals for Union Square Live including:
- Make it clear why Bay Area residents and tourists should visit or attend a USL event
- Increase and enhance community outreach, support and engagement
- Integrate Facebook Events page and posts with new USL site
- Connect social media for event attendee engagement and sharing
- Optimize site for delivery to mobile devices
- Integrate and support site use metrics
Marcelo Aviles, Program Manager for Union Square Live, added:
“Developing a new website for Union Square Live was a primary objective for extending our online reach and visibility. As our program calendar has expanded, we’ve added more performances and opportunities to engage with visitors on Facebook and through social media. Unfortunately, we wound up being all over the place in how and where we were presenting our content to the diverse audience we were trying to attract.
TeamworksCom helped us present USL in a way that was simple and memorable in a voice that was unique to us. Their process gave us an accurate reflection of who we were. We then recognized what made us different and why someone should consider attending one of our performances. What’s more, their inclusive approach helped us get the cool, modern, mobile-friendly website we were looking for. We love the result and USL visitors have told us they do too!”
The new web site, blog and open-source content management system was designed, developed and produced by TeamworksCom (Teamworks Communications, Inc.) TeamworksCom develops brand strategy, engineers content to express customer value, and creates integrated online and content marketing solutions to help businesses succeed.
Paul Pruneau, President of TeamworksCom, had this to say about the new Union Square Live website: “We’re thrilled to have the opportunity to work with Union Square Live. We look forward to helping them continue their growth with a new website that will attract and inform visitors and also reflect all of the unique qualities that make Union Square Live different from all of the other event venues in the Bay area.”
Join us in the conversation and share your impressions on the new site and how we can make it even better!